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One Product,Three Audiences
Project type
Audience segmentation
Date
august 2025
Location
Dublin
This project explores how a single product can be marketed to three completely different audiences through creative direction and storytelling. I designed three ad concepts for a plain nude soap bar, each highlighting a unique customer persona:
Clean Girl Energy (Gen Z Aesthetic)
Soft pastels, dreamy florals, and a wellness-inspired tagline targeted at skincare-conscious, trend-driven audiences.
Hand Poured, Plant Powered (Artisan/Naturalist)
Earthy tones, raw textures, and handcrafted vibes appealing to eco-conscious consumers who value authenticity and natural ingredients.
No Nonsense Clean (Minimalist Dad)
Rugged visuals, bold typography, and a straightforward tagline designed for a practical, no-fuss audience.
This project demonstrates how I can adapt one product to multiple demographics by shifting visual style, messaging, and brand voice , a skill that’s essential in modern marketing campaigns.
