Crumb cookie campaign- "Cookie Couture"

Crumb.Dublin is a soft-bake cookie brand that blends nostalgia with bold, playful aesthetics. For this project, I developed a fashion-inspired campaign (“Cookie Couture FW25”), a cohesive brand palette, and Instagram-ready content that positions the cookies as crave-worthy icons.
Deliverables included carousel designs, packaging mockups, and a tone of voice guide rooted in charm, indulgence, and cheeky luxury.